Viral House
About Viral House
Viral House is a social media agency from Hamburg. What sets us apart from other agencies can be said in one sentence: we don't just produce the content for you, we also own the stage for it. Since 2019 we have been building the largest city communities in the German-speaking world. Today more than six million people follow them. Your business doesn't have to spend years earning this attention, it borrows it from us.
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TÜV NORD certifiedEurope's largest city community on social media
We run our own city channels, from @berlin to @koln_de and @zuerich_ch, on Instagram and TikTok. These channels have grown over years and have something money can't buy: editorial credibility in their city. When a restaurant, a hotel or a trades business is featured there, it is not an ad slot that gets swiped away, but a post the city follows.
We know what works
The name is no coincidence. A reel reaches far more than just the people who follow our channels. Most of the views come from people who have not even subscribed to the channel yet, because Instagram and TikTok show good posts well beyond the channel's own followers. The follower count is the foundation, not the ceiling. A single reel of ours has already reached more than 18 million views.
Who a post reaches is decided by its content. A reel about an after-work bar reaches different people than one about a theme park, an online shop or a workshop. That is exactly where our work lies: together with you we decide what is shown, what the first two seconds look like and which format contributes to your goal. Not from gut feeling, but from tens of thousands of productions in which we have seen what works and what does not.
That is why every one of our proposals includes a reach figure. We don't have to hope that a post performs.
What we do for businesses
We come to you with a camera and produce reels, videos and photos. They are published on the city channel of your region and on your own account. On top of that comes campaign management: we plan, run and manage ads on Instagram, TikTok and Meta, with creatives from our own production instead of off-the-shelf templates. Whether we only produce, run your account completely or handle only the ads is up to you.
We don't advise, we deliver. At the end there is no concept and no recommendation, but published content and a reach that was agreed in advance as a figure.
Our services
Instagram marketing
Reels, content and visibility for your account.
Instagram management
Full account management or just the ads.
TikTok marketing
Viral formats for new, younger audiences.
Reels & content production
Video and photo, filmed at your place.
Paid social
Campaigns on Instagram, TikTok and Meta.
Social media recruiting
Finding new staff through a genuine look behind the scenes.
Social media PR
Brand, reputation and press on social media.
All services
The complete overview.
Why a city channel works differently from an influencer
People follow an influencer because they like the person. People follow our city channels because they want recommendations for their city: where to eat well, what is on at the weekend, what has just opened. Whoever appears there does not interrupt anyone. They answer exactly the question people opened the channel with.
That is the difference between a recommendation and an advert, and it is the reason why featuring a business on a city channel works differently from a collaboration with an individual.
Our comparison City channel or influencer explains when this environment fits and when a personal, topic-based community can make more sense.
Who we work for
From family businesses to large corporations, and the range of sectors is just as wide. We have featured restaurants and hotels, tourism regions, retail and online shops, apps, pet products, workshops, event venues, real estate and a sports car rental. More than 10,000 businesses since 2019.
In case you are wondering whether a feature suits your business: it almost always does. The content is shaped by the city and by what people there are interested in, not by a list of industries.
What you can rely on
ISO 9001 certified
Our management system has been audited by TÜV NORD CERT to DIN EN ISO 9001:2015, for social media branding, digital account management, creation and digital advertising platforms. View certificate
Reach as a commitment, not a hope
Every proposal contains a figure you can hold us to.
In-house production
Our videographers and hosts come to you on location. No middlemen, no stock footage.
A dedicated contact
You talk to people who know your city, not to a changing line-up of account managers.
Tell us about your project
15 minutes, no obligation, no preparation needed. We tell you honestly whether a feature suits you and what can realistically come of it.
FAQ
Frequently asked questions
What does Viral House do?
How does publishing on a city channel work?
Which cities are you in?
Which businesses is this suitable for?
Do you also offer consulting?
References
Brands that
trust us.
