Services

Paid social – ad campaigns on social media

Organic reach is close to our heart, but if you want to scale faster or more precisely, we add paid social. Paid campaigns on Instagram, TikTok & co. that reach exactly your audience, with creatives we produce for you anyway. That way you reliably get more out of it whenever it pays off.

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What we do for you in paid social

The guide City channel or influencer explains how to tell paid distribution, channel size and the results of individual posts apart.

Campaign setup

Instagram, TikTok and Meta ads, set up cleanly and tracked.

Audiences & targeting

Reaching the right people, locally or beyond your region.

Ad creatives

High-performing videos and images, produced on location, no stock footage.

Management & reporting

Budget optimisation and clear figures on what your money brings in.

How we work together

How to tell ad performance, production scope and reporting apart in proposals is explained in Choosing a social media agency.

Goal & budget

We clarify whether paid social makes sense right now; we only recommend it when it pays off.

Creatives & setup

We develop the creatives and set up the campaigns with clean tracking.

Optimisation & reporting

We optimise continuously and show transparently what your budget brings in.

Goes well with: Instagram marketing · TikTok marketing · Reels & content production

Real posts

This is how it
looks in the feed.

All references

FAQ

Frequently asked questions about paid social

Does paid social fit your organic approach?

Yes, as a complement, not a replacement. We first build real, organic reach and add paid in a targeted way when you want to scale faster or push a specific goal.

What does paid social cost?

Two things come together here: your ad budget (which goes directly to the platform) and our management. We set both transparently in the intro call, to fit your goal.

Which platforms do you work with?

Mainly Instagram/Meta and TikTok, depending on where your audience is. We decide this together instead of automatically including every platform.

References