From practice
Guides
Practical guides on social media marketing, content production, TikTok, recruiting and more – honest, concrete and drawn from the everyday work of an agency that produces on location.
All guides
Building Instagram reach
Why reels are the lever, what consistency brings and which mistakes cost reach. Read the article
What does social media marketing cost?
Prices, factors and typical models at a glance. Read the article
Social media recruiting: hiring staff
How to win applicants through TikTok & Instagram, including people open to a change. Read the article
City channel or influencer
When a city channel is the right fit, when a person creates the better connection, and which numbers you should ask to see beforehand. Read the article
Instagram marketing for restaurants
What really works on a city channel, which shots carry a post and why several posts over months achieve more than one elaborate shoot. Read the article
Instagram for local businesses
How businesses reach customers in their own city without building up a large audience of their own. Read the article
Reels ideas for businesses
Twelve concrete ideas you can put into practice without a script and without much effort. Read the article
Choosing a social media agency
How to tell whether an agency delivers, and which questions you should ask before hiring one. Read the article
Which guide is right for you?
How a dish becomes a reason to visit is shown in the guide Instagram marketing for restaurants: with shoot planning, the route to the reservation and an evaluation you can follow.
The comparison City channel or influencer explains when a local connection or a personal bond tips the balance and which metrics a decision can rest on.
The guide Instagram for local businesses brings together your offer, catchment area and contact route, and shows examples for all six industry areas.
Reels ideas for businesses provides twelve concrete scenes you can film yourself: from a product in use to the answer to a customer question.
Which questions matter before you hire an agency is explained in Choosing a social media agency: with work samples, responsibilities, scope of service and evaluation.