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Bäderland Hamburg · The Ray
Hamburg · Fitness & wellness
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Social media agency for beauty, health and fitness
Studios, practices and spas depend on trust, and trust comes from faces and genuine insights. This is also the industry in which we pay the closest attention to wording, because with health topics, not everything is allowed to be said.
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berlin Post from our city channelWhat works for studios and practices
People, not equipment
Who does the treatment is more interesting than what it is done with. A face lowers the threshold for booking the first appointment.
Show how it works
What happens on the first visit? The most common hesitation is uncertainty, not the price.
Careful with promises
With health and beauty topics, promises of healing are a sensitive matter. We phrase things so that they are convincing and stay within the rules.
Recognisable faces
The same team across several posts has more impact than changing faces.
How we work together
Clarifying topic and limits
Which treatment do we show, and what are we allowed to say about it? We clarify this before filming.
Filming at your studio
A quiet time of day, usually around an hour. If you like, with our host instead of your team.
Publishing
On the city channel and your account, with a clear note on how to get an appointment.
Why a city channel suits beauty, health and fitness
People follow our city channels because they want recommendations for their city. Whoever is featured there does not interrupt anyone, they answer exactly the question people opened the channel with. That is the difference from an ad, and the reason why featuring a business there works differently from a collaboration with an individual. More on this on the page About us.
Examples from this industry
Real posts from our city channels. The figures come from our reference database, and each link leads to the published post.
Other industries: Food & drink · Hotels & tourism · Retail & shopping · Leisure, events & culture · Other industries
Tell us about your business
15 minutes, no obligation, no preparation needed. We tell you honestly which format works for studios, practices and wellness and what can realistically come of it.
The guide Instagram for local businesses explains how a local post turns into a concrete next step such as a relevant enquiry: covering catchment area, profile upkeep and analysis.
FAQ
Frequently asked questions
Nobody on our team wants to be on camera. Does it still work?
Yes. If you like, we bring one of our hosts, who guides viewers through the post. This is common with practices and studios, and it works well because there is still a person on screen.
Can we show treatment results?
Partly, and it depends on the field. Strict rules apply to advertising for medical treatments and remedies. We build the post so that it convinces without making a promise that causes you problems later.
We are a doctor's practice. Isn't social media too loud for that?
It depends on the tone. A post that explains the process and shows the team is neither loud nor sensationalist, and it takes away exactly the uncertainty that keeps patients from picking up the phone.
References
Brands that
trust us.
