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Solar Berlin
Berlin · Casual dining
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Social media agency for food and drink
Food and drink is by far the industry in which we have produced the most. Hundreds of restaurants, cafés, bars and takeaways from ten cities have already appeared on our channels. So we know pretty well which video fills a table and which one just looks pretty.
Curious?Book a 15-minute call
hamburg Post from our city channelWhat works for food and drink
Our guide Instagram marketing for restaurants explains the individual steps, from the dish to the reservation.
The dish, not the room
Close-ups of the first cut, the cheese pull, the first spoonful. People save food, not interior design.
The first two seconds
No pan across the façade. The video starts at the plate, otherwise the thumb has already scrolled on.
A local tip, not a food blog
Nobody looks for recipes on a city channel, people look for their next place to go out. That is exactly how we build the video.
Repetition across the menu
A venue rarely has just one dish. Several posts over several months beat one elaborate shoot.
How we work together
Going through the menu
Together with you, we pick two or three dishes that work visually and that you can serve reliably.
Filming at your venue
Usually one hour, during prep or at a quiet time. Service carries on as normal.
Publishing
The post runs on the city channel and on your account, as a joint post.
Why a city channel suits food and drink
People follow our city channels because they want recommendations for their city. Whoever is featured there does not interrupt anyone, they answer exactly the question people opened the channel with. That is the difference from an ad, and the reason why featuring a business there works differently from a collaboration with an individual. More on this on the page About us.
Other industries: Hotels & tourism · Retail & shopping · Leisure, events & culture · Beauty, health & fitness · Other industries
Tell us about your business
15 minutes, no obligation, no preparation needed. We tell you honestly which format works for restaurants, cafés and bars and what can realistically come of it.
The guide Instagram for local businesses explains how a local post turns into a concrete next step such as a reservation: covering catchment area, profile upkeep and analysis.
FAQ
Frequently asked questions
Is it worth it for a small takeaway too?
Yes, and often especially so. Small businesses with one clear dish often do better on city channels than large restaurants, because the post stays concrete and people know straight away what they are looking for.
Do we have to close for the shoot?
No. We film at a quiet time or during prep, usually in about an hour. If guests are in, we work around them.
What happens if too many people turn up afterwards?
That is the most common objection, and a fair one. We agree the publishing date with you so that the rush falls in a week when you are fully staffed.
References
Brands that
trust us.
