Services

UGC agency: UGC videos filmed on location at your place

UGC stands for user-generated content, meaning videos that look as if ordinary users had filmed them. Recorded on a phone, spoken straight into the camera. As a UGC agency, we send a creator from our team to you who films on location alone. We edit the video, and it runs on your profile, on the city channel of your city or in your ads.

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What UGC videos are

A UGC video works like a recommendation. A person shows your product, tries your dish or walks through your shop and talks about what stands out to them. No studio lighting and no memorised script, but the format people know from their own feed.

Even if it looks private, a UGC video made on behalf of a business is still advertising. That is why we always label it as such.

What we do for you

Shoot on location

A creator from our team comes to you and films in phone style. You don't have to film anything yourself.

Editing

We edit the video with subtitles and music and in the right length for reels and TikTok.

Publishing on the city channel

If you like, the video appears on the city channel of your city and as a collaboration post on your profile. Shades Dortmund, for example, reached more than 360,000 views with a UGC post on @dortmund_de.

UGC for your ads

Want to use the video in ads? On which platforms and for how long is set out in the offer. If you like, we also run the ads for you via paid social.

UGC or a classic shoot?

For a UGC shoot, only the creator comes. For a classic shoot, camera and presenter come, which suits formats with several shots and a more elaborate look. UGC needs less effort on location and feels closer to a normal feed.

We clarify what suits your goal in the intro call. You can find more about the classic shoot under reels and content production.

How a UGC shoot works

Intro call

We clarify what the video should show and where it will run, on the city channel, your profile or in ads.

Shoot

The creator comes to you and films on location.

Approval in the project portal

You see the finished video before it is published and approve it. Change requests go into the revision round.

Publishing

The video appears as agreed and labelled as advertising.

Goes well with: Influencer marketing · Reels & content production · Paid social · TikTok marketing

Real posts

This is how it
looks in the feed.

All references

FAQ

Frequently asked questions about UGC videos

What is UGC?

UGC means user-generated content. It refers to videos in the style of ordinary users, filmed on a phone and spoken straight into the camera. In marketing, creators produce such videos on behalf of a business.

What does a UGC agency do?

It plans UGC videos, provides the creators and delivers finished videos. With us, a creator from our team films on location at your place, and the video can also run on one of our city channels.

Can I use UGC videos in ads?

Yes, if it is agreed in the offer. It sets out on which platforms and for how long you use the video.

What does a UGC video cost?

That depends on the number of videos, the effort and the usage. Instead of a price list, you receive an offer after the intro call.

Are UGC videos labelled as advertising?

Yes. Anyone who shows a video on behalf of a business is advertising, even if it looks like a private post. On our city channels it is always labelled, and the platform labels ads itself.

References