Book a call

Industries

Social media agency for leisure, events and culture

Leisure and events are the most natural thing in the world on city channels. This is exactly why people follow a city channel: they want to know what is on at the weekend. Posts from this industry are regularly among those with our biggest reach.

Curious?Book a 15-minute call
berlin Post from our city channel
See all references

What works for experiences

Show the moment, not the programme

The laughter on the rollercoaster, the walk through the installation. Nobody reads a list of programme items.

Give the date and duration

An experience with a date becomes a plan. Without a date, it remains a nice idea.

Well ahead of the date

For events, we produce in advance, not the day before. Otherwise the post appears when the tickets are gone.

Speak to groups

Leisure time is rarely planned alone. Posts that people send to someone travel much further.

How we work together

Clarifying date and occasion

One-off event or ongoing offer? The lead time depends on it.

Filming

For ongoing offers at your venue, for events during set-up or at a previous edition.

Publishing with lead time

So that there is enough time between the post and the date for people to plan.

Why a city channel suits leisure, events and culture

People follow our city channels because they want recommendations for their city. Whoever is featured there does not interrupt anyone, they answer exactly the question people opened the channel with. That is the difference from an ad, and the reason why featuring a business there works differently from a collaboration with an individual. More on this on the page About us.

Examples from this industry

Real posts from our city channels. The figures come from our reference database, and each link leads to the published post.

See all references

Tell us about your business

15 minutes, no obligation, no preparation needed. We tell you honestly which format works for experiences, events and culture and what can realistically come of it.

The guide Instagram for local businesses explains how a local post turns into a concrete next step such as a relevant enquiry: covering catchment area, profile upkeep and analysis.

FAQ

Frequently asked questions

Our event is a one-off. Is a post worth it?
Yes, if the lead time is right. What matters is that there is enough time between publication and the date for people to plan it in. Two weeks is a good guideline.
Can we sell tickets through the post?
A post cannot sell directly, but it can lead to your ticket page. In practice, the biggest lever is that people forward the post and come in twos or fours.
We are a museum, not a theme park. Does the format suit us?
Yes. Culture works well on city channels when the post shows a concrete experience rather than an institution. A single exhibition carries further than an overview of the whole museum.

References

Brands that
trust us.

DysonEDEKAMarriottPolizeiPorscheSamsungDior
HiltonTchiboMcDonald'sJump HouseMeridianAccorTourismusverband

More visibility
on social media

Be seen where your customers actually look

Curious?Book a 15-minute call
Curious?Book a 15-minute call