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Industries

Social media agency for retail

Whether a high-street shop, a fashion house or a pure online shop: in retail, it is the product on screen that decides, not the logo. We have shown hundreds of retailers from nine cities, from one-off pieces to shopping centres.

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berlin Post from our city channel
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What works in retail

Product demos, comparing variants and customer questions: the guide Reels ideas for businesses explains these scenes as practical templates for your shoot.

One product, not the whole range

One chair, one jacket, one item. If you show everything, you show nothing people remember.

Hands in the shot

Unboxing, trying on, opening up. Movement around the product keeps people watching.

Use the price deliberately

For some products the price is the hook, for others it puts people off. We decide that with you for each post.

Online shops don't need a store

We film in the warehouse, in the studio or at your place. The post links to the shop instead of to an address.

How we work together

Choosing the product

Together with you, we pick the item that works visually and is in stock.

Filming

In the shop, in the warehouse or in the studio. For online shops, a parcel and a table are often enough.

Publishing

On the city channel for local shops, across several cities for online shops.

Why a city channel suits retail and shopping

People follow our city channels because they want recommendations for their city. Whoever is featured there does not interrupt anyone, they answer exactly the question people opened the channel with. That is the difference from an ad, and the reason why featuring a business there works differently from a collaboration with an individual. More on this on the page About us.

Examples from this industry

Real posts from our city channels. The figures come from our reference database, and each link leads to the published post.

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Tell us about your business

15 minutes, no obligation, no preparation needed. We tell you honestly which format works for shops, fashion and online shops and what can realistically come of it.

The guide Instagram for local businesses explains how a local post turns into a concrete next step such as a relevant enquiry: covering catchment area, profile upkeep and analysis.

FAQ

Frequently asked questions

We only sell online, without a shop. Does that work?
Yes. For online shops, the city is not the target audience but the starting point for reach. In that case we deliberately publish on several channels and link directly to the shop.
Should we show prices or discounts?
It depends on the product. For everyday items, the price is often the reason to click, for premium products it does harm. We decide this post by post, not across the board.
We have a very broad range. Where do we start?
With the product that best explains who you are. You can build up breadth over several posts, in a single one it looks random.

References

Brands that
trust us.

DysonEDEKAMarriottPolizeiPorscheSamsungDior
HiltonTchiboMcDonald'sJump HouseMeridianAccorTourismusverband

More visibility
on social media

Be seen where your customers actually look

Curious?Book a 15-minute call
Curious?Book a 15-minute call