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Instagram agency Hamburg.

We bring Hamburg businesses to where Hamburg looks for tips: @hamburg, with more than 676,000 followers, and @hamburg on TikTok. We film on location, publish on our city channels and, if you like, look after your own account.

Network media kit: all cities, reach and audiences

676,000+followers on Instagram@hamburg
5,000+clientsin Hamburg
TikTok@hamburgsecond channel in the city
2019sinceViral House city channels

Three ways into the feed

What we do for businesses
in Hamburg.

  1. A post on the city channel

    Your business as a recommendation on @hamburg, filmed by our team on location. Hamburg sees you among the tips the city follows the channel for.

    Reels & content production
  2. Content for your account

    We film at your place in Hamburg and deliver ready-to-post reels that work in the feed.

    Instagram marketing
  3. Looking after your account

    We run your channel completely or just the ads, with a plan that fits your audience in Hamburg.

    Instagram management

The city channel

City channel Hamburg: who follows @hamburg

People who want to discover Hamburg follow @hamburg: locals looking for their next favourite place, newcomers getting to know their city and visitors who want to know where it is worth going.

The channel shows food tips, events, day trips and new shops. That is why a recommendation there feels like a tip from the city, not like an ad in between.

City channel or influencer: which works better?
676,000+Followers
4,499Posts
2019Viral House since

hamburg
⚓️ Das Beste aus Hamburg + Umgebung
676,000+ Followers on Instagram

Examples

Examples from Hamburg

Real posts on @hamburg.

hamburg Ad · Traumhausverlosung

Traumhausverlosung

Real estate · Hamburg

18.9M Views

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hamburg Ad · Rathaus-Weihnachtsmarkt

Rathaus-Weihnachtsmarkt

Seasonal event · Hamburg

4.4M Views

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hamburg Ad · Bäderland Hamburg · The Ray

Bäderland Hamburg · The Ray

Fitness & wellness · Hamburg

3.97M Views

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hamburg Ad · TUI Blue Sylt

TUI Blue Sylt

Hotel · Hamburg

3.8M Views

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hamburg Ad · Vabali Spa

Vabali Spa

Spa · Hamburg

2.3M Views

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hamburg Ad · Rodizio

Rodizio

Food & drink · Hamburg

2.1M Views

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hamburg Ad · Eat the Film

Eat the Film

Experience · Hamburg

2.0M Views

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hamburg Ad · Lieblings Creperie

Lieblings Creperie

Sweets · Hamburg

1.2M Views

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The face of
@hamburg.

Our host knows Hamburg, and Hamburg knows her. When she shows your business, the city listens.

Host in Hamburg
Hamburg
DysonEDEKAMarriottPolizeiPorscheSamsungDior
HiltonTchiboMcDonald'sJump HouseMeridianAccorTourismusverband

How it works

  1. 1

    Intro call

    In 15 minutes we work out which channel and which format suit you.

  2. 2

    Concept

    We plan the post to fit your business and the community in Hamburg.

  3. 3

    Filming on location

    Our team comes to you and films at your place.

  4. 4

    Publication

    Your post goes live on @hamburg, and afterwards you get the results.

FAQ

Frequently asked questions about social media marketing in Hamburg

How much does a social media agency in Hamburg cost?
We do not have a fixed Hamburg rate – what you invest depends on your plans, not on a flat fee. Whether a small shop in the Schanze, a start-up in HafenCity or an established brand with several locations: what counts is the channels, the production effort on location and how often we film for you. Because we are based in Hamburg ourselves, you save on travel costs. In the intro call we work out, honestly and with no obligation, what really suits you.
How does social media marketing with Viral House work in Hamburg?
As a true Hamburg agency, we know the rhythm of the city – from after-work evenings at the Landungsbrücken to the weekend crowd in St. Pauli – and we build up your community from there. We produce your content ourselves, publish it on Instagram, TikTok and well-connected Hamburg channels, and optimise reels for viral potential. It is about more than reach for us: we cover the full range, from recruiting content to PR – so that your restaurant, your shop or your start-up becomes visible where your audience actually scrolls.
Instagram or TikTok – which is right for my business in Hamburg?
In Hamburg, your audience decides between Instagram and TikTok, not the trend. If you want to reach the young crowd that loves going out around the Schanze and St. Pauli, TikTok plays to its strengths; for harbour lifestyle, food aesthetics and well-off Hamburg regulars, Instagram with reels often remains the stronger lever. TikTok is part of our standard setup – but we adapt the offer flexibly to your needs instead of serving every channel at any cost. We work out which platform takes priority for you from what you offer and who your ideal customers are.
How long does it take for social media in Hamburg to bring results?
Expect a time frame of around three to six months until your reach builds up steadily – a quick hype is possible in Hamburg, but rarely something you can plan. The scene here is changeable: a reel from the Hafengeburtstag harbour festival or from a shop in the Schanze can take off overnight, while other content grows quietly. We can get started quickly and easily – the production itself needs no long lead time. We focus on consistency rather than one-day wonders, so that individual spikes turn into real loyal followers.
Do you produce the content on location in Hamburg?
Yes – and that is exactly our home advantage. Viral House is based in Hamburg itself, so we come with a camera to your shop, your kitchen or the waterfront, without a long journey or travel costs. Whether food shots from your restaurant, a shoot in the Schanze or a harbour backdrop for your brand: we capture the city the way your customers know it. And if you grow beyond Hamburg, we also come to you on location across Germany and Europe – in person, authentic and flexible, instead of content from afar.

Hamburg for businesses

Hamburg is a city on the water, shaped by openness to the world and international flair. Between the Elbe and the Alster, a unique rhythm of life unfolds that thrives on calm and pulsating energy alike. The port is seen as the gateway to the world, a symbol of trade, exchange and cosmopolitan diversity.

Culture lovers find inspiration in the museums, the theatres and the Elbphilharmonie, while the Reeperbahn provides exciting nightlife. Creatives and start-ups use the urban space to let new ideas emerge. Hamburg combines a coastal mentality with big-city energy – a city where tradition and the future meet in perfect balance.

Hamburg
is waiting for you.

In 15 minutes we find out whether @hamburg fits your business and how you get into the feed.

Curious?Book a 15-minute call
Curious?Book a 15-minute call